Need to research information? Whether you are trying to obtain information for a new business idea or working on a business project – if you don’t allocate sufficient time and resources to locating the precise information you need, your success rate is lessened dramatically.

Using a variety of methods – primary and secondary research (hence the human Google/Sherlock Holmes) to obtain information enables businesses to make informed decisions for example:

We performed Client Satisfaction phone surveys for a Human Resource client. The feedback showed their delivery model was accurate and their clients did want them to offer another service.
A company in China looking at exporting their products into NZ needed to know who is currently selling, manufacturing, or importing them into NZ. By researching databases and Online we obtained this information and the client decided to proceed with exporting their products to NZ.
Making an informed decision with the information doesn’t always mean you go ahead with the business project/ idea. Sometimes the information shows you shouldn’t proceed further due to costs, or oversupply of product or service, or lack of demand. For example:

Should a client turn his 4WD hobby into a commercial business? Research for this included defining the area where they could drive through, Health & Safety regulations, Local Council regulations, costs (regulations, upgrade of vehicle to meet standards), and meetings with the local Ranger. After the client analysed this data and his predicted income it highlighted it wouldn’t be a viable business. Therefore the client made a confident decision not to proceed and in the long run saved himself a lot of money.

I always like to use a couple of research methods when researching information. It’s a way of ensuring your data will be more relevant and accurate. Above I mentioned primary and secondary research.

Primary research: Surveys, experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. We personally contact the relevant people (suppliers, manufacturers, customers, Government agencies/departments, associations, organisations) to obtain more information.

Secondary research: is the process of finding reliable information that has already been published or made public knowledge. i.e. academic studies.

A third type of research we perform if required, is onsite inspection, attending seminars, conferences and exhibitions to obtain more information.

So the next time you want to make an informed decision and increase your success rate, try turning into a “Human Google/Sherlock Holmes”. Or better still contact Karline today phone +6445650739 or email